The course is designed for the new breed of DIY performer/manager. It recognises the most important aspects required for individuals to manage and translate their own music brand in today’s ever-evolving industry. The core aim of the programme is to enable music performers to manage themselves. You will be required to reflect upon your own performance practice throughout the programme.
You will be exposed to a number of relevant management principles which you will use in the future as your develop your business skills. These will help you to understand, develop and manage your professional music career.
Programme aims:
Created for today’s new DIY music industry environment, this innovative degree programme has been uniquely design for music performers of the 21st century. It recognises the most important aspects required for individuals to manage and translate their own music brand in today’s ever-evolving industry.
As with our pioneering music management courses of the 90’s, this will be the first degree of its kind in Europe.
Modules:
Year One:
- Principles of Music Marketing
- Music Brand Development
- The Music Industry Environment
- Music Cultures
- Music Production Principles and Practice
- Professional Performance Context
Year Two:
- Public Relations for the Music Industry
- Music Publishing
- Promotional Techniques
- The Music Entrepreneur
- Studio Production Techniques and Process
- Professional Performance Practice
Year Three:
- Dissertation
- Strategic Music Marketing
- Production Company Project
- Professional Performance Management.
