Beatport CEO Robb McDaniels has spoken exclusively to Music Week about plans for a subscription service on the DJ music platform.
While streaming has taken hold across the music industry, the dance community is still invested in the download format. Speaking in the latest issue, McDaniels revealed plans for a Q3 download subscription offer for its professional DJ audience.
“It’s definitely something that will be appealing to our customers,” he said
“We can also make it easier on the professional DJs, so that they don’t have to download the song and carry those with them to the show. We’re creating a locker functionality, where they can download the audio and access that locker from performance software – that’s the kind of integration that we’ll be doing later this year.”
McDaniels, founder and former CEO of Ingrooves, was appointed at Beatport in October 2017. The dance music brand has refocused on the DJ community under parent company LiveStyle, which emerged from the bankruptcy of SFX Entertainment in 2016.
“There’s a massive opportunity for us to become more successful and give this genre and community a better platform and a bigger voice,” said McDaniels.
Beatport is also aiming to engage more closely with artists and brands with its new creative services division.
McDaniels added: “We feel like there’s an obligation to step up and deliver.”
The company recently made internal promotions following the appointment of McDaniels, who was founder of Ingrooves.