Vevo says its new app rollout is the start of things to come for the video streaming platform, as it seeks to reposition itself as a music video destination in its own right, rather than users going via partners like YouTube.

Announced last week at events in London and New York, the new mobile app allows for vertical viewing, as well as introducing more original content via curators like Radio 1’s Daniel P Carter and Sian Anderson.

“It’s a pretty ...