Eurosonic Noorderslag is a European Music Platform designed to help new acts break into the international music scene.

At night, the event is centred around two showcase festivals (Eurosonic and Noorderslag), offering up and coming musical talent to present itself to an international audience of music fans and professionals. Eurosonic is the stepping stone for European acts, taking place in the city center of Groningen, while Noorderslag presents the best Dutch music and takes place in concert venue De Oosterpoort in Groningen. Eurosonic Noorderslag has bhelped kick-start the careers of European acts like Ásgeir, Aurora, Bastille, Dotan, Ibeyi, James Blake, Jett Rebel, Hozier, Milky Chance, Royal Blood, Seinabo Sey and Vök.

During the day, the event serves as an international music conference, attracting over 4,000 delegates, including over 400 international festivals. It presents showcases by more than 300 artists and a conference programme featuring 150 panels, keynote speakers, interviews, workshops, dinners, pitches, parties and meetings on the latest developments in the international music, media, production and interactive industry.