SoundCloud's partner programme, On SoundCloud, has generated over $1 million in advertising revenue for over 100 Premier Partners since arriving in August last year.

Launched as a way for creators to generate income from the tracks they share on the streaming platform, labels, audio partners and emerging artists have been able to earn money from their content on the unlicensed platform for the first time.

Companies such as Red Bull, Jaguar and Comedy Central run ads in conjunction with licensed ...