Hitmakers: JR Rotem on Rihanna's smash SOS

George Garner

He started out making hip-hop beats, but when JR Rotem went pop he did it in style. Here he tells Music Week how a Soft Cell classic helped SOS become Rihanna’s first ever No.1 single. And his own...

At the time, everyone knew me as a hip-hop producer, I had a ton of placements and things like that, but I was not known as a ‘hitmaker’ who knew how to mix radio smashes – I wasn’t in the pop circle. ...

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