Amanda Collins to head up Sony's global corporate communications

Amanda Collins to head up Sony's global corporate communications

Amanda Collins has been named EVP and global head of corporate communications at Sony Music Entertainment

Collins will be responsible for the company's global internal and external communications strategy. She is based in New York and reports to CEO Rob Stringer and COO Kevin Kelleher.

Collins' appointment follows the departure of Sony Music veteran PR supremo Liz Young.

Stringer said: "Amanda is a highly respected executive who understands the media and entertainment landscape and the important role that strategic communications play in successful collaboration with the creative community and our business partners. Her leadership and expertise in driving media transformation narratives will help us innovate as we continue to tell the story of Sony Music's ongoing growth and evolution in a dynamically changing industry."

Collins said: "Rob and Kevin have an exciting vision for Sony Music's future and I'm grateful for the opportunity to be part of it during this next chapter of the music business. I look forward to working with them and the talented team they have built around the world as we advance Sony Music's industry leadership and success in support of its iconic roster of artists."

Collins joins Sony Music from IMAX, where she served as global head of communications. Previously, she spent nearly seven years in corporate communications and marketing for NBCUniversal.

Prior to that role, she was VP of corporate communications and marketing at Warner Music Group for eight years. She helped coordinate the company's messaging and communications approach as it navigated the new digital era and during its 2005 IPO. 

She spent the early part of her career with the Recording Industry Association of America.

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