Universal Music UK has promoted Nickie Owen to the role of director of international marketing in a bid to raise the profile of UK-signed talent overseas.
Owen has worked closely with all of Universal Music’s UK labels since joining the international team as senior marketing manager in 2014. She has played a key role in international campaigns for artists such as Take That, Florence and The Machine, Mumford & Sons, Paul Weller and Arcade Fire.
Owen will report to SVP international marketing Rob Fleming in her new role, which is effective immediately.
Fleming coimmented: ”Nickie is one of the most experienced and respected international marketing executives in the business. She’s done an incredible job for so many of our superstar artists but she’s equally comfortable working with a brand new artist taking their first professional steps overseas. Her enthusiasm and passion for what she does rubs off on everyone.”
Prior to joining Universal Music, Owen worked at EMI Records where she worked on global releases by Robbie Williams, Babyshambles, Bryan Ferry, Laura Marling, Blur, The Kooks and Sigur Ros after joining the company in 2006. She began her career in the music industry in 1999 as a management assistant for Jonathan Shalit working across his roster. She later became Jamelia’s day-to-day manager working on her double platinum album Thank You.
“I am absolutely delighted with the opportunity to take on a bigger role within the international team at this exciting time for the industry,” added Owen. “As the international strategy for a release becomes ever more important I look forward to this next challenge.”
