AEG has announced the launch of in-house branded content division, AEG Studios.
The new division will work as an extension to AEG’s Global Partnership group and supports the creation, production and development of innovative, original content for the company as a whole as well as its brand partners. It will be headed by veteran content strategist, Raymond Leon Roker.
AEG Studios will work closely with brand partners to conceive, produce and deliver compelling content, with the aim of allowing brands to engage their target audience authentically and tell their stories in more thoughtful and engaging ways. Content will range from VR to 360-degree video to documentary and episodic programming.
“Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” said Andrew Klein, SVP, AEG Global Partnerships.
“We're known for bringing our partners' messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners' needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide.”
The new division has been created in response to the rapid growth and demand AEG is experiencing from partners for branded content. Via its AEG Facilities strand, the company operates venues such as The O2 and The SSE Arena, Wembley in London and Staples Center, Los Angeles, while its AEG Presents business is the world's second largest promoter.
Last week, AEG announced an agreement that makes Uber the official rideshare and transportation partner for 27 AEG venues and assets around the world. The partnership, brokered by AEG Global Partnerships, will help expand transportation options for fans and provide even more benefits to guests visiting AEG venues, festivals, concerts, and sporting events.