Live Nation has revealed details of expansion into the Israeli market.
The company has acquired a majority interest in Israeli promoter Bluestone Entertainment and launched Ticketmaster Israel.
Created in 2014, Bluestone Entertainment is a joint venture between Guy Beser, Shay Mor Yosef, Guy Oseary and Gadi Veinrib. The company has promoted acts including Bon Jovi, Backstreet Boys, Enrique Iglesias, Major Lazer and One Republic. Later this year, it will promote concerts by Aerosmith (May 17) and Guns ‘n’ Roses (July 15) in Tel Aviv.
Live Nation and Bluestone have formed Ticketmaster Israel and are already ticketing Bluestone’s major shows. Ticketmaster is now present in 28 countries across the world.
Alan Ridgeway, Live Nation’s president of international & emerging markets, said: “We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to the market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team. Formalising our partnership and bringing the Ticketmaster brand and technology to the market was the natural next step.”
Bluestone’s Guy Beser and Shay Mor Yosef added: “We see a huge potential for international artists in Israel, especially as the venue infrastructure improves over the coming years. The strength of Live Nation and Ticketmaster will provide Bluestone with the tools and the platform to further develop the market for international shows in Israel.
“Guy Oseary's strategic involvement, guidance and mentorship of our company and the door he has opened for us at Live Nation has brought us to this exciting partnership we are launching today. The Israeli fans have proved in the last three years that there is a real market and demand for live international shows. The collaboration between Live Nation and Bluestone will firmly establish Israel as a ‘must-play’ market on any world tour.”