The Scottish Event Campus (SEC) has promoted Debbie McWilliams to the position of director of live entertainment of the SEC, Glasgow.
McWilliams (pictured), who was previously head of live entertainment and ticketing, will be responsible for the overall management, commercial delivery, event booking and content creation of the entertainment complex, which includes The SSE Hydro.
Peter Duthie, CEO of the Scottish Event Campus, said: “We are delighted that Debbie has accepted the position of director of live entertainment. Debbie has been instrumental in the growth and success of the live entertainment sector of our business. She played an integral role in the delivery of Scotland’s largest music venue, The SSE Hydro in 2013. Debbie’s extensive knowledge, experience and proven track record across all aspects of live entertainment will be invaluable to the role."
McWilliams added: “I am excited to be taking up this new position and honoured to be given the opportunity to play a part in the future of live entertainment at the SEC. Live Entertainment is a sector which is both challenging but also very rewarding and I look forward to working with the team to build on the incredible success that that we have achieved to date.”