Ticketmaster has hired music industry veteran David Marcus as EVP, head of music, to oversee a newly formed division in North America.
Under Marcus, all music duties will be integrated into a single music division, including OnTour, the artist services operation; the Venues & Promoters ticketing segment; and TicketWeb, a ticketing platform designed exclusively for the club space. Marcus will report directly to Jared Smith, president, Ticketmaster North America.
"This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem," said Smith. "We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theatres, arenas and stadiums. We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”
Prior to Ticketmaster, Marcus was chief commercial officer at ScoreBig overseeing product, marketing, sales and strategic partnerships. He also previously held leadership roles at Warner Music Group, Warner Brothers Records, and was a founding legal associate of Entertainment and Intellectual Property Group Company.
This will be his second stint at Ticketmaster; he first joined in 2005 and built the company's artist services division. Under his direction, Ticketmaster developed the first versions of ticketing products artists commonly use today, including Platinum and VIP tickets.
"I couldn't be more excited to rejoin Ticketmaster. I've spent my entire career developing products and businesses that connect fans more closely with the artists they love, and I’m passionate about the opportunity to continue that work here,” said Marcus. “We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events."
Live Nation-owned Ticketmaster is the world’s largest live event ticketing company, processing more than 530 million ticket transactions a year.