Kobalt has struck a partnership with artist management and services specialist Faction Entertainment, which will see Faction talent managers utilise Kobalt as their preferred partner for publishing, label and digital distribution services.
The new deal is designed to offer Faction’s roster of managers and artists the opportunity to engage and connect with wider global audiences.
Richard Sanders, president of Kobalt, said: "As Kobalt continues to expand its creative offerings and partnerships, we remain loyal to our mission of transparency, trust and innovation; this partnership reflects all of those key pillars. Robb McDaniels 9Faction founder and CEO) is an industry leader with a progressive and innovative approach that perfectly aligns with ours, we are looking forward to collaborating with him and his team at Faction.”
"Having a world class digital distribution and publishing administration partner was a priority for us as we look to empower Faction's managers and their artists,” commented McDaniels. "After an in-depth analysis of the marketplace, it is clear that Kobalt has made the necessary investment in its people and infrastructure over the past few years to create the best global partner for our company.”
“The genesis of any great music company will always be great artistry,” added Ron Cerrito, general manager with Kobalt Label Services. “Our vision is to offer investment, transparency and the largest, most experienced global team available to independent artists. Our business model is perfectly aligned with Faction’s growing list of managers and artist roster.”