New Social media platform Vero today revealed an exclusive collaboration with Charli XCX.
Vero, a new, ad-free, privacy and recommendation-led social platform enables people to share six different types of posts (photos / video, music, movies, links, books and places) and control whom they share it with (Close Friends, Friends, Acquaintances and Followers).
The partnership launches with a behind the scenes look at the making of the video to her latest single, After the Afterparty (feat. Lil Yachty) captured by US multimedia artist Kimi Selfridge.
Speaking about the partnership, Charli XCX said: “Fans keep artists alive. It’s very important to connect with the people who support you. I was drawn to Vero because it's so easy to connect one on one with my very special fans - my Angels – giving them an exclusive and personal look into my world.”
Bob Workman, senior vice president, Music Partnerships at Warner Music said; "Charli XCX is an extraordinary creative force and we are really excited that Vero is providing such an engaging new platform for her fans to see behind the curtain and witness the making of a modern pop star."
Vero co-founder Ayman Hariri added: “Offering artists new ways to express their creativity and connect more closely with fans is a big part of what we’re trying to achieve with Vero. We’re delighted Charli XCX has chosen Vero as a platform to express her creativity and provide exclusive access to her highly anticipated new single.”
To watch the full video of Charli XCX backstage, download Vero for free at http://get.vero.co/charlixcx
By Ewan Wilkie