Rogers & Cowan has appointed Chris Monaco to oversee the group’s international business unit.
Under Monaco’s leadership, the global marketing and PR firm will pursue digital innovation and opportunities for synergy within the Octagon Sport and Entertainment Network brands, including Rogers & Cowan, Frukt, ITB Worldwide, Octagon, Milkmoney. He will report directly to Rogers & Cowan CEO Mark Owens.
“Chris is a consummate leader and his vision and knowledge of our global core agency disciplines will amplify and create new business opportunities for global clients such as Mastercard, Heineken and Cisco”, said Mark Owens.
Monaco was most recently chief revenue officer, global partnerships, for Livestyle, and he previously served as an SVP with Universal Music Group. Prior to that he spent several years at Octagon.
“Today, brands are looking for an integrated agency solution to engage their consumers through both sport and entertainment,” said Jeff Ehrenkranz, president of Octagon Marketing International. “Chris’ expertise in delivering authentic music and entertainment experiences to consumers, coupled with Octagon’s sports marketing heritage are key to the future growth of our overall International business.”
“I’m thrilled to be joining the Rogers & Cowan team and returning to the Global Octagon family,” said Monaco. “Quality content creation, distribution and amplification are critical elements to any brand in today’s market. Rogers & Cowan’s renowned access to talent and influencers, communications expertise and content development platforms represent the strength of our growing business and ability to provide world class solutions for all of our clients.”