Sync Story: BT Broadband/Baby D

Ben Homewood

Released in 1994, Baby D’s Let Me Be Your Fantasy came to define the rave era. With 405,677 sales to date, according to the Official Charts Company, the chart-topping song celebrates its 25th anniversary this year, and its use in a recent BT campaign provided an early birthday present.

Voiced by Cold Feet star James Nesbitt, the ad celebrates BT’s offer of a free Amazon Echo for customers switching to BT Broadband. “Alexa, play classic house,” says Nesbitt. Cue the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...