Indian-born, Singapore-based singer and songwriter Druv Kent unveils his new single ‘What It’s All About’ - recently premiered on Music News, alongside a compelling B&W video directed by TED Fellow filmmaker Puneet Rakheja premiered on Female First, set for release via his own record label distributed by Horus Music UK on 18th November.
The track follows on the success of the BBC Radio 2-approved singles ‘Little Bit of God’ and ‘Glitter & Dynamite’, which made him the first Asian-based musician to be played by the popular radio station in two decades, and which catapulted him into the international music scene, culminating with both singles being featured on various radio playlists and followed by memorable live performances across the country on support of the releases.
Recorded at London’s prestigious Miloco Studios,the single sees the involvement of some of the biggest names in British music; pre-producedby John Mayer and David Gray collaborator Tim Bradshaw, produced with the help of Ronan Keating’s guitarist and music director Calum MacColl, Portishead and Radiohead drummer Clive Deamer, Fairground Attraction’s Simon Edwards on bass and production and Oasis keyboardist Mikey Rowe.
The result is a lyrically charged and autobiographical power ballad, a ‘thank you’ letter to his wife, celebrating a love that has endured despite its imperfections - “that love as ordinary as it may often seem, is still probably the only one worth living” - explains Druv Kent. Reflected in the compelling visuals starring Bollywood actor Neil Bhoopalam and contemporary Indian dancer Anisha Shah, with choreographies by Bollywood stars duo Atul Jindal and Karan Kumar,the mainly B&W aesthetic underpinning the video represents the monochrome nature of an ordinary love relationship. The sparing use of colour acts as a metaphore bringing the lyrics to life - “we have got it, it’s not all it, but it’s close to what’s all about” sings Druv - reminding us to celebrate love in its purest form.
Artist: Druv Kent
Genre: Singer Songwriter
Sounds Like: John Mayer / Jason Mraz / David Gray
Single name: “What It’s All About”
Release date: Oct 21, 2016 single audio release / Nov 4, 2016 video release
Link to Website: www.druvkent.com
Link to Facebook: www.facebook.com/Druv.Kent
Link to Twitter profile page: https://twitter.com/DruvKent
Link to YouTube Channel: https://www.youtube.com/channel/UCKr2nbbBa_GS2eH1YxdByaQ?sub_confirmation=1
Upcoming tour dates: n/a
Contact: Druv Kent / email@example.com / +65-9711-2478
Press: Impressive PR – Federica@impressivepr.com
Booking Agent: n/a
Label: Horus Music UK
Publisher: Druv Kent
A&R recruiter: n/a
Radio Plugger: Matrix Promo
Music Producer: Simon Edwards & Calum MacColl
Music Pre-Producer: Tim Bradshaw
Recording at (studio): Livingston, Miloco Studios, London, UK
Lyrics & Composition: Druv Kent
Musicians Playing on Track: Druv Kent (vocals), Calum MacColl (guitar), Simon Edwards (bass), Mikey Rowe (keyboards), Clive Deamer (drums)
Additional info (please specify): The song is written & composed by Druv Kent. It is pre-produced by John Mayer and David Gray collaborator Tim Bradshaw, produced by Ronan Keating’s guitarist and music director Calum MacColl and Fairground Attraction bassist Simon Edwards, with Portishead and Radiohead drummer Clive Deamer, and keys by Oasis and Sheryl Crow collaborator Mikey Rowe