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Midem confirms branding exec Jennifer Breithaupt for 2018 event

Jennifer Breithaupt, global consumer chief marketing officer, Citi, is the first keynote speaker confirmed for Midem 2018. Breithaupt is a leading branding executive and is responsible for campaigns for Citi’s credit cards including global branding and sponsorship. Citi made deals with hundreds of artists, including Coldplay, Katy Perry, Lady Gaga, ...

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