Revealed: The true value of '360' deals to labels

'360' deals brought in extra revenue worth £76m to UK record companies last year, according to new BPI research - as sync income continued to grow.

Revenues generated outside of CD, DVD and digital services (i.e. from music synchronisation, '360' artist deals, concerts, music-related TV production, broadcasting and public performance) grew strongly for labels in 2011 to £205.3m, accounting for a fifth (20.5%) of record industry trade turnover.

The market for music synchronisation - the use of recordings in ...

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