It’s impossible to interview Alan McGee. That’s not to say he’s a difficult interviewee, far from it; he’s as garrulous, interesting, sweary and mischievous as you’d hope.

It’s just that, once he gets going, the idea of having a set list of questions that you run through in a predetermined order soon becomes a ridiculous notion. McGee doesn’t do order.

Instead he happily, insightfully and entertainingly talks about his first single, his new label, Aleister Crowley, One Direction, drugs, booze, ...