Azoff MSG Entertainment acquires 50% of Pop2Life
Azoff MSG Entertainment has acquired 50% of experiential marketing agency Pop2Life.
The joint venture between manager Irving Azoff and the Madison Square Garden Company partnered in September last year in a $300 million deal.
P2L created a giant replica of the Eagles’ Hotel California LP on the top of the Forum arena in Inglewood, California earlier this year to promote the band re-opening the venue.
"There is nothing in experiential marketing like Eric and his team," Azoff told Billboard. ...
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