Birmingham’s Barclaycard Arena has agreed a partnership with tyre manufacturer Firestone.

Awareness will be raised for the Firestone brand inside the arena through poster sites and experiential opportunities as part of the agreement.

“I am extremely pleased to announce Firestone’s partnership with the Barclaycard Arena,” said Barclaycard Arena MD Phil Mead (pictured). “Their decision to market within our arena highlights what an attractive proposition we have for thriving, international brands since its redevelopment last year. 

“The Barclaycard Arena ...