The BBC has launched iPlayer Radio - a new dedicated home for BBC radio available across multiple platforms.
BBC iPlayer Radio will allow users to listen to BBC radio stations on the move via a smartphone app and catch-up with on-demand content, clips, videos and downloads. The service also sports its own discovery and social sharing mechanics.
The BBC iPlayer Radio smartphone app is currently available on iOS with an Android version to follow.
Homepages for BBC radio stations have been brought together into one dedicated radio platform with a view streamlining the user experience.
While BBC iPlayer Radio delivers live radio alongside videos, clips, downloads, social media feeds and more, the platform will be developed further in the coming months to bring more content direct from DJs and presenters, which Auntie hopes will create “a two-way conversation between audience and studio.”
Daniel Danker, general manager, Programmes and On-Demand for the BBC, said: "BBC iPlayer Radio is radio for an audience that expects to access our content anywhere: now you truly can take BBC Radio with you wherever you go.
“It's also radio for an audience that wants greater choice and control,” he added. “They want to listen again when they choose, to personalise their listening experience, to share tracks they've discovered with friends.
“BBC iPlayer Radio delivers all of these things, in a simple, consistent, easy to navigate way. At the heart of it is the BBC's quality radio programmes, and iPlayer Radio sets those programmes free like never before."
Mark Friend, controller, Multiplatform and Interactive, BBC Audio & Music added: "BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio.
"Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC's vast audio archive and strengthen radio's position as the number one place for discovering music in the UK."
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