The latest distributor to chance its arm in this way is Believe Digital, which has brought its Believe Backstage offering public after being in beta for the final quarter of 2010.

Users will be able to access analytical and marketing tools, including audio players, social networking widgets, mail management tools and a full set of analytics based on consumer behaviour.

While Believe is by no means the first distributor to offer such services - Finetunes, for example, offers daily sales ...