Box TV partners with McDonald's for new music show
Box TV has partnered with McDonald’s McFlurry to commission new music entertainment show, McFlurry Music Mix Up.
The show consists of two 60-minute programmes presented by 4Music duo Rickie and Melvin, featuring a mix of pop music knowledge, celebrity guests and live performances.
Filmed at UK venues Alexandra Palace in London and Sefton Park in Liverpool, the show is billed as “a funny, tongue-in-cheek, irreverent and entertaining show for all discerning pop fans”.
OMD UK’s sport and entertainment division, Fuse ...
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