Box says the channel, which will hit Sky and Virgin Media on Tuesday, July 3, will 'reflect the tone of the hugely popular magazine, website and radio station, aiming to become the number one source of celebrity entertainment news and music on UK TV'.

Music video will run alongside breaking news stories and links to social networks.

Viewers will be invited to comment via Twitter on what's happening as the channel happens keeps them up to date with stories.

Gidon ...