London-based independent label Cherry Red Records has entered into a partnership with sports academy and talent management group, Activate.
The deal will see Cherry Red take an equity stake in Activate with MD Adam Velasco and chairman Iain McNay taking on director roles within the Activate Group.
In addition, Cherry Red is separately expanding its core record label business, recruiting John Reed, formerly manager, special markets at Sanctuary, as full time operations manager. Reed (pictured) had already ...
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