Coachella creators partner with Red Frog Events

Coral Williamson

Goldenvoice, the creator behind Coachella Valley Music & Arts Festival in California, has entered into a joint venture with Red Frog Events to promote and produce Firefly Music Festival in Delaware.

Firefly was founded by Red Frog Events in 2012 and has become one of the fastest-growing festivals in the US, selling 80,000 tickets for its 2014 event, after sales of 30,000 in its first year, and 65,000 in 2013.

The joint venture will boost the festival portfolio of Goldenvoice ...

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