Coca-Cola and Music Dealers launch new platform for emerging artists
Coca-Cola has partnered with music licensing agency Music Dealers to launch a new distribution platform for emerging global artists, which the latter describes as “challenging industry models”.
Called '52 Songs of Happiness’, the platform gives 52 new artists a platform in Coca-Cola’s digital network enabling them to reach potential new fans across the globe.
Music Dealers has invited more than 20,000 unsigned artists to submit tracks incorporating Coca-Cola’s five note motif into their own sound.
Fifty-two selected tracks will be ...
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