Record label Relentless and management company No Half Measures are having to engage lawyers, with Coke's energy-drink brand Relentless beginning to make waves in the music industry.

The energy drink now owns the naming rights to live music venues, such as the Relentless Garage in London, has started appearing as a brand partner at music festivals and has also sponsored a Kerrang! Award using the No Half Measures tagline associated with Relentless.

It is now believed Coke is alleging it ...