Deezer lands in Brazil

Tom Pakinkis

Deezer is now available in Brazil with a launch offer including six months free web access to the streaming service and one month free mobile access. 

Following the trial periods, Deezer will cost users R$8.90 (approx. £2.75) for web-only access and R$14.90 (approx. £4.60) for both web and mobile access.

The move into Brazil follows a roll-out into 35 other Latin American countries last June.

“There’s a real passion for music all over Brazil, which makes it a really important country for us,” said Deezer CEO Axel Dauchez. “To put things in context; globally, streaming revenues grew almost five times more than download revenues in 2012 – we’re positive we’ll see this success replicated in Brazil. Our main challenge is to engage Brazilian fans with this new way of enjoying music.”

The service’s 20 million strong library of tracks includes Brazillian acts such as Ivete Sangalo, Maria Rita, Gusttavo Lima and Caetano Veloso, with its Brazilian repertoire set to expand.

Mathieu Le Roux, Deezer’s managing director in Latin America said: “Launching in Brazil is a great example of Deezer’s plan to take music streaming everywhere, especially to emerging countries where there’s great growth potential for everyone, both artists and fans.

“With the new Latin American headquarters in Sao Paulo, Deezer hopes to reinvigorate the local music distribution market, bringing an exciting, innovative and legal solution for music consumption.

“We believe that the importance of music to Brazilian culture and the country’s widespread adoption of social media will help us get very positive results here.”

Via: The Next Web


Tags: streaming, Digital, Deezer

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