Channel 4 has launched its Commercial Growth Fund, an initiative which will offer “high growth potential” companies not currently advertising on television the opportunity to build their business through advertising on Channel 4 marketing platforms.

Channel 4 will facilitate this by exchanging equity stakes or striking revenue share arrangements.

Music streaming service provider Deezer is the first company to strike a strategic commercial partnership with Channel 4 through the fund, which, as part of the relationship, will see them produce ...