Delivery Agent acquires merch company Musictoday
Commerce platform Delivery Agent has acquired merchandise distribution company Musictoday for an undisclosed sum.
Live Nation has had majority ownership of Musictoday since 2006, but has now spun off the e-commerce company.
The acquisition marks Delivery Agent’s first foray into the music business; previously, the company worked on digital transaction platforms for TV networks including NBC and CBA, as well as sports partners like the Super Bowl and the US Open.
The company’s platform allows television viewers to purchase products ...
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