Execs warn of dangers when using data to back A&R decisions
The use of data to make A&R decisions is a risky business, and one that could result in a homogenised output of music.
That’s according to a panel of music and data experts, who discussed big data and its role in the music industry during a MusicTank debate in London on Tuesday, March 10.
Infectious Music founder, Korda Marshall (pictured), said a good “50-75% of music’s greatest moments wouldn’t have occurred” if they were based on data. Marshall ...
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