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VEVO launches in Brazil

Rhian Jones
Vevo

VEVO has launched its music video platform and free mobile and tablet apps to Brazil.

Over 50,000 high definition music videos, live concerts and new original music programming from international acts and local music are now available locally to Brazilian viewers.

Nic Jones, senior vice president, International VP at VEVO said: "To launch the VEVO platform in a country known for its deep musical tradition and for people who create and consume music in a very passionate way is very exciting,

“For advertisers, VEVO’s arrival in the Brazilian market is the ideal opportunity for them to access these passionate audiences through a catalog that highlights the greatest artists of all genres.”

Previously only accessible through syndication partner YouTube, VEVO will also be available on the mobile web and Xbox later this month.

Brazilian brand partners will include Pepsi, Samsung, Citroen and Axe (the Brazillian name for LYNX).

The video streaming platform is now available in the United States, Canada, United Kingdom, Brazil, Australia and New Zealand through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone, BlackBerry Playbook), Connected Television (Xbox, Boxee) and user embeddable video players.

Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries.

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Tags: Digital, VEVO, Brazil, LIFT, Nic Jones

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