Independent Talent Group and The Outside Organisation have joined forces with London-based social media and digital marketing agency United Agency to launch Influence Digital.

Combining talent representation, PR and social media marketing, the new venture aims to offer a way for brands and talent "to capitalise on their relationship with fans".

Under the terms of the deal, United will rebrand as Influence Digital with immediate effect. Current clients include Arcadia Group, Elite Models, Thomas Cook, Above & Beyond and We ...