Eventim UK, part of German-based CTS Eventim Group, and SMG Europe (the UK’s biggest arena operator), has launched its long-term ticketing co-operation with the Eventim ticketing system being implemented in five of SMG’s major venues in England.
The Eventim system has been installed and is fully operational for the arenas in Manchester, Newcastle and Leeds, plus the Mill Volvo Tyne Theatre in Newcastle and The Whitley Bay Playhouse.
John Sutherland, managing director and senior vice president of SMG Europe said: “The five-year deal with Eventim brings a new focus to our ticketing services. The new platform allows us to respond quicker and more efficiently to the requirements of promoters and the general public. Eventim also has some exciting new ticketing initiatives in the pipeline.”
The deal for the UK came after SMG Europe had been successfully working with Eventim Group on ticketing services for its German arena in Oberhausen.
Nick Blackburn, chairman of Eventim UK said: “During the lead up period to implementation we have reviewed business processes and further enhanced our state of the art technology. The relationship with SMG is very important to us and a real stepping stone in our determination to grow our business in the UK."
When Leeds Arena opens in September, SMG will have 45,000 arena seats under its management in England. Over two and a half million tickets a year will be sold at its UK venues being serviced by Eventim.
Eventim UK is a subsidiary of CTS Eventim AG; Europe’s leading live entertainment and ticketing company with operations in 21 European countries, including Germany, Austria, Switzerland, Italy, Finland, Sweden, Russia, Poland and the United Kingdom.
More than 100 million tickets to over 180,000 live events annually are sold through CTS Eventim’s ticketing solutions. Eventim utilizes a range of ticket sales channels including more than 20,000 sales outlets all over Europe, multi-lingual call centres and e-commerce sites like www.eventim.de.
Eventim’s live entertainment division encompasses the planning, organisation and production of concerts, concert tours, open air festivals, exhibitions and other live entertainment events.
SMG Europe is a wholly owned subsidiary of SMG, the worldwide leader in venue management. Based in Manchester, SMG Europe is the largest operator of arenas in the United Kingdom with an increasing presence throughout Europe. Globally, SMG currently operates throughout the United States, Canada, Puerto Rico, the Caribbean and Chile.