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Facebook music app stats: 22bn plays in a year

Tom Pakinkis
Facebook

62.6 million songs have been played 22 billion times through Facebook’s timeline apps since its launch just over a year ago.

The updated figures come from Facebook engineers Lincoln Hochberg, who said that, since its arrival in September 2011, the timeline app platform has allowed developers to provide “what was traditionally only possible offline – music discovery through friends”.

Hochberg highlights a few specific music apps including BandPage, which has seen music activity shared by users grow by three times over the last few months.

Facebook is also continuing to see growth from companies such as iHeartRadio, Spotify and Deezer – the latter of which is adding 50,000 new users per day.

“The launch of timeline apps last year gave developers new tools to build apps that help people discover, consume and share music with their friends,” said Hochberg in a blog post.

“Over the past year, many developers have brought what was traditionally only possible offline - music discovery through friends - into all types of music apps on the web and for mobile.

“Since September 2011, 62.6 million songs have been played 22 billion times through timeline apps -- that's about 210,000 years worth of music.

“This is happening across all types of music apps, from those that tailor music to your tastes, to apps that recommend music based on the time of day and what you're doing.”

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Tags: Digital, online, Facebook, social media

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