Maria Forte is leaving V2 after 21 years working within Richard Branson's Virgin Group of companies to head new online business-to-business group MusicState.
Forte, who was one of the original gang of five who set up V2 and is currently director of commercial affairs at V2 Music Publishing, will become COO at the web music division of GlobalState, the umbrella group which includes MusicState and photo and film/video companies.
Her brief is to build MusicState's team and help acquire repertoire in readiness for the company going live in August. She says that MusicState will acquire a large repertoire of quality music encompassing everything from rock to reggae and then stream it online to end users such as advertising agencies and film companies.
At V2 Forte signed writers such as Boy George and Fluke and helped establish companies in the US, France and Italy, but, she says, she wants a new challenge. "I've been with Virgin for 21 years and I now want to use my experience in another area," she says.