Millions of schoolchildren across England are to receive free music in a massive giveaway that is being staged for the inaugural National Music Week this autumn.
Under the strapline "My Music", pupils aged from 11 to 16 will receive tokens which can be redeemed in shops for a CD featuring one of 10 new tracks, as well as £1 off any other music product.
The initiative, the subject of a collaboration between Bard, the BPI and the Government's Music Manifesto, ...
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