Following the publication of the BBC Sound of 2016 longlist, Google Play Music has released its own alternative list of ten artists to watch in 2016.
The list has been determined by criteria including streaming volumes, Google search metrics, social media analysis and insight from its team of music experts and industry partners.
Instead of being decided by an industry panel, the ten artists on the the streaming service's shortlist have been selected based on Google search metrics streaming volumes ...
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