How Coca-Cola is trying to make singer David Correy a global success
David Correy has performed in 25 different countries in the run up to the World Cup, with his new song The World Is Ours hitting the Top 100 on the iTunes Chart in 80 territories and breaching the Top 10 in 40.
But Correy is an independent artist, one without the backing of a label with a global reach. Instead, he has the support of the biggest brand in the world, Coca-Cola. Working with music and entertainment strategist Frukt, the ...
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