Labels invest $4.3bn in A&R and marketing annually - IFPI

Coral Williamson

Record companies invest $4.3 billion annually in A&R and marketing, according to a new report from IFPI.

The Investing In Music report shows that labels remain the main investors in artists, putting in 27% of their revenue in A&R and marketing, up from 26% in 2011.

The cost of breaking an artist in a major market stands between $500,000 and $2 million, split between advance payments ($50,000-$350,000), recording costs ($150,000-500,000), video production costs ($50,000-300,000), tour support ($50,000-$150,000) and marketing and ...

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