The singer was dubbed 'India's first internet sensation' but due to his initial selling of the rights for the song to Sony Music India, his income from the the track fails to match its huge commercial success.

Other versions of the song are being made to translate throughout other Asian regions and he admitted: "I can't release any version of Kolaveri without Sony's approval. And I'll have to share every version of the song with them. So essentially I'll get ...