"People talk a great deal about audience engagement as a critical factor in digital business and this service offers a dynamic means of measuring it," said Michael Gubbins, Music Week director of content.

Co-founder and head of business development Marie-Alicia Chang explains how Musicmetric works.

MW: What is Musicmetric?

MAC: "Musicmetric is a comprehensive platform that tracks fan behaviour on the web and empowers companies who want to understand the reach and marketing performance of any artist online. We ...