iTunes Radio hires Cumulus Media ad exec
Apple’s iTunes Radio has hired one of Cumulus Media’s ‘top’ radio ad executives as it prepares to reach out to advertisers in 2014.
AdAge reports that Cumulus’ former executive VP of sales Michael Pallad will oversee ad sales for iTunes Radio on an international basis, according to insiders.
Analysts have said that Pallad’s appointment from the US/ second largest owner and operator of AM and FM radio stations, suggests Apple is going to make a big play for advertising in ...
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