Dyball: 'There's not enough ad revenue in the world for every digital service'

Coral Williamson

MCPS/IMPEL CEO Jane Dyball has defended advance payments from digital services and refuted the concept of a 'digital pie' to be shared out between publishers and labels.

Speaking in the first half of a two-part panel at The Great Escape entitled The Digital Pie Debate, the exec said: "I do not accept that there is a pie that I have been allocated and then have to share out. We are still very early into the digital market, and the whole ...

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