Live Nation agrees deal with Snapchat
Messaging app Snapchat has struck a deal with Live Nation to use content from the promoter’s festivals and concerts for its Live Stories feature.
Piloted at last year’s Electric Daisy Carnival (EDC) in Las Vegas, each edition of Live Stories attracts an average of 20 million users within its 24-hour existence.
The official link-up with Live Nation began with this year’s EDC, held over the weekend, reports Variety. Financial terms have not been disclosed.
“The Snapchat platform is the ...
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