Live Nation agrees deal with Snapchat

James Hanley

Messaging app Snapchat has struck a deal with Live Nation to use content from the promoter’s festivals and concerts for its Live Stories feature.

Piloted at last year’s Electric Daisy Carnival (EDC) in Las Vegas, each edition of Live Stories attracts an average of 20 million users within its 24-hour existence. 

The official link-up with Live Nation began with this year’s EDC, held over the weekend, reports Variety. Financial terms have not been disclosed.

“The Snapchat platform is the ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...