Live Nation Entertainment acquires BigChampagne Media Measurement

It's Ultimate Chart platform will power social discovery, content relevancy and product personalization across Live Nation's business.

BigChampagne's own products and services will be expanded to incorporate unprecedented access to live data, ticketing and merchandising, direct-to-fan and other exclusive data sets. It will also introduce comprehensive business intelligence solutions for entertainment businesses intelligence solutions for entertainment businesses, brands and lifestyle marketers as part of Live Nation's Live Analytics group.

Live Nation will retain the BigChampagne team and operations. BigChampagne founder ...

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