Midem: Happiness for Coca Cola

The track, entitled Open Happiness, received its global premiere at Midem and will be released by Atlantic in March to tie in with a wider campaign that will see the featured artists appear on 20 billion cans of the soft drink globally.

The song is, according to Coca Cola global marketing manager, sports and entertainment marketing, Umut Ozaydini, an attempt to reflect the optimism of Coke as a brand. "We wanted to use music as a key factor of this ...

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